WHY DO YOU NEED A WEBSITE?
Here are a few reasons why it is crucial that your business or organization need to and an active online presence.
Your website works for your business or organization 24-7, 365 days a year. Today, more and more consumers use the internet to search for the products or services they need. For example, 78% of mobile users search online first for products they want to buy. The statistic works well for both online and brick and mortar stores. Consumers can either order online from your store or if they're local literally swing by and make a purchase.
2. A WEBSITE SAVES YOU MONEY
As a small business owner you probably think you can't afford a professional website. Nothing is further from the truth. But really in today's market, you can't afford NOT to. After your initial investment of designing a website, once it's up and running a website generally costs under $100 a year to keep running. Think of your website as being your online brochure or catalogue. It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news.
3. MOST LIKELY YOUR COMPETITION HAS A WEBSITE
If you are in direct competition with another business that has a website, they have a clear advantage - especially if they are adequately marketing their website. A website is a great way to level the playing field. If your a small business you can now compete with the big guys and your online presence levels the playing field.
4. A WEBSITE GIVES YOUR BUSINESS LEGITIMACY
A professional website will improve you overall impression to the public and give your customers a greater sense of confidence in who you are as a business or organization. If you already have a website but it is "home-made", having it professionally redesigned will provide your business that professional image that draws in new business. For home-based businesses, this is particularly beneficial since you do not have a store front to promote your products or services.
5. A WEBSITE ALLOWS YOUR BUSINESS TO BE GLOBAL (if you want it to)
Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, Setting up an e-commerce site, online, is a great place to sell your products to a wider market. If your have services to sell your business can be made available to a larger local demographic and also gives your business Global reach.
6. YOUR WEBSITE CAN MAKE YOU SHINE
No matter what type of business you’re in, a website is a great place to showcase your work. By including a portfolio or image galleries, as well as testimonials about your work, you can demonstrate what makes your business unique. As they say “a picture is worth a 1000 words”.
7. A WEBSITE SAVES YOU TIME
Providing current information to your customers in today's market is critical to stay in business. Communication is key… whether it’s on the phone, face-to-face, in a brochure, or in emails. Updating your websites online catalogue, services and prices or the latest news and products is highly valuable. Once your website is up and running, it is available to your customers indefinitely, saving you time and your equates to money!
8. A WEBSITE IMPROVES CUSTOMER SERVICE
No matter what your business sells having a website is how your customers will stay in touch with you. Either by having a customer service form to fill out within the website, short fix-it videos, Newsletters and/or periodical information. Having a website for your business or organization creates an immense value not only to you as a business owner not to the people that you serve.